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Starting a business

Mindset and preparation
Choosing the right structure
Writing a business plan
How to simply get on with it
Buying tools and equipment

Running a business

Activities of running a business
Tantalising rules for business
Knowing when to pull the plug

Sales

Getting Sales
Selling B2B
Contact sales mapping
Decision Making Units in B2B sales
Advantages of Task Selling
Sales Funnel
Targeting residual sales value

Marketing

Potent marketing
Creating brochures
Pricing strategy and tactics
Above and below-the-line messaging
Sourcing a good design agency

Online marketing

Marketing the business online
Publishing your website online
Running a website

Accounts

Accounting made easier
Balance Sheet examples
Income Statement
Financial Accounting Ratios
Cash flow in the business
Causes of cashflow issues
Cash not coming home

Business strategy

Variables in business strategy
Changing business strategy
Change and instability

IT in your business

Business IT

Business insurance

Business insurance
Business insurance types
10 rules for obtaining business insurance

Starting a business
Activities of running a business
Getting Sales
Potent marketing
Marketing the business online
Accounting made easier
Business strategy
Business IT
Business insurance
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